Eating on GLP-1 · Article
Sweet Cravings on Ozempic or Mounjaro: Why They Linger and What Helps
Why sweets can still call to you on Ozempic, Wegovy, Mounjaro or Zepbound, what the studies measured on cravings, and what helps: protein snacks, portions and sweeteners.
- Written by
- Alex Gonzalez
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- Sources
- 17 primary and 2 supporting
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On semaglutide (Ozempic, Wegovy) or tirzepatide (Mounjaro, Zepbound), food cravings drop on average, but sweet cravings are the least clear-cut result in the studies. At the end of the two-year Wegovy trial, semaglutide was still reducing cravings for savory food, but no clear effect was seen on cravings for sweets15. Everyday factors matter too: eating too little, long gaps between meals, poor sleep, nausea and plain habit. Here’s what the prescribing information and the studies say, why sweets keep calling, and what you can do without banning everything.
In 30 seconds
- Wegovy: in the STEP 5 trial, at week 104 the estimated treatment difference for both control of cravings and cravings for savory food significantly favored semaglutide, while no clear effect was seen for cravings for sweet food[1].
- Mounjaro: according to its EU prescribing information, tirzepatide reduces the intensity of food cravings and preferences for high sugar and high fat foods[2]. In a study of 55 people, sweet cravings fell more than on placebo at 18 weeks[6].
- These are group averages: the response varies from person to person.
- What can feed them: eating too little, long gaps without food, poor sleep, nausea and habit.
- What helps: a sweet with protein or fiber, in portions, with no bans. Sweeteners aren’t a weight-control tool, according to the WHO[12].
In forums people often talk about “sugar addiction.” Here I say “craving,” which is the term the studies and the prescribing information use. If what you feel is hunger in general, not just a pull toward sweets, I cover it in always hungry: causes and what to do. On names: Ozempic and Mounjaro are approved in the US for type 2 diabetes; Wegovy and Zepbound are the same molecules approved for weight management. The craving data below comes from the EU prescribing information, which reports it in more detail than the US labels.
What the studies say about sweet cravings
The prescribing information describes an effect on cravings measured in trials. According to the EU prescribing information for Wegovy, semaglutide reduces hunger and the frequency and intensity of cravings, and reduces the preference for high-fat foods[1]. The one for Mounjaro includes sugar: tirzepatide reduces the intensity of food cravings and preferences for high sugar and high fat foods[2].
When sweet is separated from savory, the results shift. These four placebo-controlled studies measured it separately:
| Study | Who and how long | Sweet cravings | Savory cravings |
|---|---|---|---|
| Blundell, 2017[3] | 30 adults with obesity; semaglutide 1 mg; 12 weeks | Fewer cravings overall, particularly for savory food. In a choice task with food photos, implicit wanting for low-fat sweet foods was higher than on placebo (analysis not adjusted for multiple comparisons) | About 35% fewer calories from the high-fat savory snacks in a free snack box |
| Friedrichsen, 2021[4] | 72 adults with obesity; semaglutide 2.4 mg; 20 weeks | Less intense desire for sweet foods | Less intense desire for savory food, and less frequent cravings for savory and dairy foods |
| STEP 5, Wharton 2023[5] | 174 adults with overweight or obesity (a subgroup of the trial); semaglutide 2.4 mg; 104 weeks | Better than placebo at weeks 20 and 52; no clear effect at week 104 | Better than placebo at weeks 20, 52 and 104 |
| Kennedy, 2025[6] | 55 adults with obesity (84% women); tirzepatide 15 mg, low-calorie diet in both groups; 18 weeks | On a scale from 1 (“never”) to 5 (“always”), fell by 0.63 points versus 0.15 on placebo | The scale doesn’t separate savory. Cravings for carbohydrates and starches and for fast-food fats fell; cravings for high-fat foods in general did not fall more than on placebo |
How I read it:
- On semaglutide, savory cravings drop more consistently than sweet ones. In STEP 5 (trial summary), the improvement in sweet cravings showed at 20 and 52 weeks but not at 104. The authors note that these analyses weren’t adjusted for multiple comparisons[5].
- For tirzepatide there’s a single small study, funded by the manufacturer, Eli Lilly. Its authors acknowledge limits: nearly all participants were women, it wasn’t powered for these analyses, and the results weren’t adjusted for multiple comparisons[6]. It points to sweet cravings coming down, but it needs confirming.
- These are group averages. The figures I cite don’t say how many people stopped having cravings. In the tirzepatide study, people whose cravings fell the most tended to lose more weight[6]: the response varies from person to person.
The 2025 joint advisory on nutrition and GLP-1 therapy, from four US medical and nutrition societies (I’ll call it “the advisory”), sums it up: the evidence supports a general shift away from sweet, savory, starchy and high-fat foods, but these changes are less rigorously documented and study results vary[7]. If you’re curious about “food noise,” the constant thoughts about food, I explain it in the science of satiety.
Why sweets can keep calling
You’re eating very little, or very little protein
With a small appetite, it’s easy to fall short. The advisory warns that, for some people, waiting until they’re overly hungry can lead to rebound preferences for sugars and refined carbohydrates[7].
Protein matters too. The advisory cites 0.8 g per kilogram a day as the general reference and notes that 1.2 to 1.6 g per kilogram has been proposed during active weight loss[7]. You can estimate your number with the protein calculator. No study shows that more protein takes sweet cravings away; what it does is keep your day from falling short.
You go many hours without eating
The advisory describes a common pattern: with less interest in food, some people go several hours without eating. Among the habits to minimize it lists exactly that, long periods without meals that end in being overly hungry. Among the habits to encourage, regular small meals at consistent times[7].
You’re sleeping badly or under stress
In a 2004 trial with 12 healthy young men, two short nights raised hunger by 24%. Appetite for calorie-dense foods high in carbohydrates rose by 33% to 45%[11]. The advisory adds that chronic stress promotes cravings for ultraprocessed “comfort foods.”[7] I go deeper in sleep, stress and appetite.
You’re nauseated
It sounds backward, but the advisory notes that nausea may trigger cravings for comfort foods containing sugars or refined carbohydrates, such as white flour and white rice[7]. If that happens to you, nausea on GLP-1s: what to eat has gentle options that don’t rely on sugar.
It’s habit: sweets for pleasure
Not everything we eat answers a need for energy. A 2007 review calls it “hedonic hunger”: wanting to eat for pleasure, driven by an environment full of highly palatable food[8]. According to a 2020 review, craving behaves partly like a learned response, and what is learned can also be unlearned[10]. For example, if dessert always follows your coffee or your evening show, the coffee or the show ends up setting off the craving.
If you use insulin or a sulfonylurea
If you have diabetes and use insulin or a sulfonylurea (such as glipizide or glimepiride), sudden hunger or an urge for something sweet, with sweating, dizziness or a fast heartbeat, may be low blood sugar: the Mounjaro prescribing information warns that patients taking tirzepatide with an insulin secretagogue (for example, a sulfonylurea) or insulin may have an increased risk of hypoglycemia[2], and its package leaflet lists feeling hungry among the symptoms[2]. Tell your doctor.
What to do when a sweet craving hits
Sweets with protein or fiber
If the craving wants something sweet, you can give it something sweet that also brings something useful. I calculated these from our food database and USDA FoodData Central values[19]. Amounts are edible weight; ounces and cups are rounded, and the grams are what I calculated from.
| Sweet snack | Amounts | kcal | Protein | Fiber |
|---|---|---|---|---|
| Greek yogurt with strawberries | Nonfat Greek yogurt 125 g (4.4 oz, about ½ cup) + strawberries 150 g (5.3 oz, about 1 cup sliced) | 122 | 13.8 g | 3.0 g |
| Cottage cheese with strawberries and cocoa | 2% cottage cheese 150 g (5.3 oz, about ⅔ cup) + strawberries 100 g (3.5 oz) + 1 teaspoon unsweetened cocoa powder | 154 | 16.3 g | 2.0 g |
| Apple with yogurt and cinnamon | Apple 180 g (6.3 oz, one medium) + nonfat Greek yogurt 125 g (4.4 oz) | 167 | 13.2 g | 4.3 g |
| Yogurt with raspberries and grated chocolate | Nonfat Greek yogurt 125 g (4.4 oz) + raspberries 60 g (2.1 oz, about ½ cup) + dark chocolate 10 g (0.35 oz, one square) | 165 | 14.2 g | 5.0 g |
| Ricotta with kiwifruit | Part-skim ricotta 80 g (2.8 oz, about ⅓ cup) + kiwifruit 100 g (3.5 oz, one large) | 171 | 10.3 g | 3.0 g |
| Kefir with raspberries | Kefir 200 ml (6.8 fl oz) + raspberries 60 g (2.1 oz) | 117 | 8.3 g | 3.9 g |
| Banana with peanut butter | Banana 100 g (3.5 oz, one small) + peanut butter 16 g (about 1 tablespoon) | 185 | 4.6 g | 3.4 g |
- Cocoa powder isn’t in our database, so it isn’t counted in the cottage cheese figures. A teaspoon of unsweetened cocoa gives a chocolate flavor with almost no volume.
- The chocolate is grated, not a bar. 10 g, one square, spreads the flavor through the whole bowl of yogurt.
- The banana with peanut butter has the least protein; it’s useful when what you’re short on is fiber.
Recipes on the site for a sweet craving
Six sweet recipes with at least 13 g of protein per serving, calculated ingredient by ingredient:
- Cottage cheese with pineapple: 162 kcal and 16 g of protein, no cooking.
- Cottage cheese with peach and walnuts: 234 kcal and 18.2 g of protein.
- Ricotta with blueberries and flaxseed: 237 kcal, 15.4 g of protein and 3.4 g of fiber.
- Kefir bowl with mango, strawberries and oats: 196 kcal and 15.9 g of protein.
- Tofu banana cream with grated dark chocolate: 209 kcal and 13.4 g of protein per serving, dairy-free.
- Ricotta with honey and walnuts: 266 kcal and 16.4 g of protein, with 7 g of honey.
There are more in the cottage cheese, ricotta, Greek yogurt and no-cook collections. For savory options, see filling snacks on GLP-1s.
Portions, not bans
Banning sweets entirely tends to backfire. In a 2005 experiment, 103 female university students spent a week without chocolate, without vanilla, or with no restriction. Those who already tended to restrict their eating and went without chocolate ate the most chocolate food afterward[9]. The 2020 review adds nuance: cutting out one specific food for a short time increases cravings for that food, while eating less overall for months tends to reduce cravings in adults with overweight[10].
The advisory points the same way. Among the habits to encourage on these medications it lists enjoying portion-controlled treats and flexibility with food choices. Among those to minimize, sweets and savory snacks, and emotional, mindless or nighttime eating[7].
How I apply it, as practical ideas rather than rules from any study:
- Decide on the sweet ahead of time. A small dessert after a meal, once the protein is in, is usually easier to keep in check than grazing in the late afternoon when you’re hungry.
- Put it on a plate. Two cookies on a plate, not the package on the couch.
- Buy small sizes. An open bar in the cupboard is a standing invitation.
- Change the cue. If sweets always come with your coffee, try the coffee with something else for a few days.
For reference, the WHO recommends keeping free sugars below 10% of daily calories, about 50 g (12 level teaspoons) on a 2,000-calorie diet, and notes further benefits below 5%[16].
Dark chocolate: how much is a portion
The 70–85% cacao dark chocolate in our database has less sugar and more fiber than milk chocolate, but more calories and more fat[19]:
| 20 g (0.7 oz, two squares) | kcal | Sugars | Fat | Protein |
|---|---|---|---|---|
| Dark chocolate, 70–85% | 120 | 4.8 g | 8.5 g | 1.6 g |
| Milk chocolate | 107 | 10.3 g | 5.9 g | 1.5 g |
Two squares of dark chocolate fit into a day, but they’re not a filling snack: almost no protein and no volume. They fit better at the end of a meal. If you have reflux, chocolate is among the foods the NIDDK (National Institute of Diabetes and Digestive and Kidney Diseases) links to symptoms[18]; I explain more in acid reflux on GLP-1s.
Sweeteners: what the WHO and EFSA say
- Not for weight control. In 2023, the WHO recommended against using non-sugar sweeteners to control body weight or reduce the risk of chronic disease[12]. According to its news release, the review behind it suggests they give no long-term benefit in reducing body fat[13]. The recommendation is conditional, because the links seen with disease might be explained by other characteristics of the people who use them. It doesn’t apply to people who already have diabetes, and it covers aspartame, sucralose and stevia, among others1213.
- Aspartame is safe at usual intakes. In 2013, EFSA (the European Food Safety Authority) concluded that it is safe at current levels of exposure and that its acceptable daily intake, 40 mg per kilogram of body weight a day, protects the general population; it doesn’t apply to people with phenylketonuria[14]. In 2023, the joint FAO/WHO expert committee reaffirmed that same figure. According to that committee, a 70 kg (154 lb) adult would need more than 9 to 14 cans of diet soda a day to exceed it. The WHO’s cancer agency classified it that same year as “possibly carcinogenic,” based on limited evidence; that category reflects how strong the evidence is, not the risk at a given dose[15].
In practice: a diet soda isn’t off limits, but it isn’t a weight-control tool either. The WHO suggests cutting sugar with foods that contain it naturally, such as fruit, or with unsweetened foods and drinks, and gradually lowering the sweetness of your diet overall[13].
When to talk to your doctor
A sweet craving isn’t a disorder. But some signs are worth raising. According to MedlinePlus, in binge eating disorder a person regularly eats unusually large amounts of food and feels a loss of control. It’s treatable, with psychological and nutrition counseling[17].
When to call your doctor
General guidance, not a diagnosis:
| Sign | What it may mean | What to do |
|---|---|---|
| You eat a large amount in a short time (for example, within 2 hours), can’t stop, and feel guilt or shame afterward | Possible binge eating, according to MedlinePlus[17] | Tell your doctor; it’s treatable |
| You eat in secret, when you’re not hungry, or until you’re uncomfortably full | Other symptoms MedlinePlus lists[17] | Get professional help |
| Sudden hunger or an urge for sweets with sweating, dizziness or a fast heartbeat, if you use insulin or a sulfonylurea | Possible low blood sugar, according to the Mounjaro package leaflet[2] | Follow your low-blood-sugar plan and let your doctor know |
| You often skip meals, for example to “make up” for sweets | The 2025 advisory warns that going many hours without eating can leave you short on nutrients[7] | Talk to your doctor or a registered dietitian |
| Cravings haven’t changed after months of treatment | Response varies from person to person | Bring it up using the doctor visit checklist; any change to treatment is your prescriber’s decision |
The 2025 advisory recommends screening people on these medications for eating disorders and acknowledges that the drugs’ effects on them aren’t well established[7]. If you want data to bring to your appointment, the symptom diary helps you note when cravings show up. The goal is to eat well with fewer cravings, not to eat as little as possible.
Frequently asked questions
I’ve been on Mounjaro for weeks and still have a sugar addiction. Is that normal?
It can be. The Mounjaro prescribing information says tirzepatide reduces the intensity of cravings and the preference for high-sugar, high-fat foods, but that’s an average versus placebo[2]. The only study that separates out sweets, with 55 people, measured a decrease at 8 and 18 weeks, not cravings disappearing[6]. Check the long gaps, your protein and your sleep, and bring it up with your doctor if it doesn’t improve.
Why do I crave sweets more since I started Ozempic?
None of the studies in the table found that semaglutide increased sweet cravings on average3456. There are clues as to why it can happen, though: the 2025 advisory notes that nausea may trigger cravings for sugary comfort foods, and that going many hours without eating can push you toward sugars[7]. In the Blundell study of 30 people, implicit wanting for low-fat sweet foods was higher on semaglutide in a lab task[3]; it’s a single finding from an unadjusted analysis, not a conclusion.
Can I eat chocolate on Ozempic or Mounjaro?
Yes, in portions. Two squares of dark chocolate, about 20 g, are 120 kcal[19]; they fit better at the end of a meal that started with protein. If you have reflux or nausea, it may sit less well.
Are diet sodas and sweeteners off limits on Mounjaro?
No. EFSA considers aspartame safe up to 40 mg per kilogram a day[14], and the joint FAO/WHO expert committee reaffirmed that figure in 2023[15]. What the WHO advises against is using them for weight control[12]. If they agree with you, an occasional diet soda isn’t the problem, but it doesn’t replace eating enough.
What should I eat when a sweet craving hits at night?
The 2025 advisory recommends minimizing both long gaps without food and nighttime eating[7]. If the craving shows up every night, check whether you ate enough during the day. If you still want something sweet, a planned dessert with protein works better, such as the yogurt with raspberries and a square of grated chocolate (165 kcal and 14.2 g of protein)[19]. If you have reflux, the NIDDK says eating at least 3 hours before you lie down may improve symptoms[18].
Sources
Sources consulted for this article, with the access date.
- Drug labelEuropean Medicines Agency (EMA).Wegovy (semaglutide): EU Summary of Product Characteristics, section 5.1.accessed .
- Drug labelEuropean Medicines Agency (EMA).Mounjaro (tirzepatide): EU Summary of Product Characteristics, sections 4.4 and 5.1, and Package Leaflet, sections 2 and 4.accessed .
- Clinical trialDiabetes, Obesity and Metabolism.Blundell J, et al. Effects of once-weekly semaglutide on appetite, energy intake, control of eating, food preference and body weight in subjects with obesity. Diabetes Obes Metab. 2017;19(9):1242-1251. doi:10.1111/dom.12932.accessed .
- Clinical trialDiabetes, Obesity and Metabolism.Friedrichsen M, et al. The effect of semaglutide 2.4 mg once weekly on energy intake, appetite, control of eating, and gastric emptying in adults with obesity. Diabetes Obes Metab. 2021;23(3):754-762. doi:10.1111/dom.14280.accessed .
- Clinical trialObesity (The Obesity Society, Wiley).Wharton S, et al. Two-year effect of semaglutide 2.4 mg on control of eating in adults with overweight/obesity: STEP 5. Obesity (Silver Spring). 2023;31(3):703-715. doi:10.1002/oby.23673.accessed .
- Clinical trialDiabetes, Obesity and Metabolism.Kennedy SF, Knights A, et al. Impact of tirzepatide treatment on participant-reported food craving and food preference: Secondary analyses of a phase 1 randomised controlled trial in people with obesity with dietary restriction. Diabetes Obes Metab. 2025;27(11):6784-6789. doi:10.1111/dom.70063.accessed .
- Clinical guidelineObesity (The Obesity Society, Wiley).Mozaffarian D, et al. Nutritional priorities to support GLP-1 therapy for obesity: A joint Advisory from ACLM, ASN, OMA and The Obesity Society. Obesity. 2025;33(8):1475-1503. doi:10.1002/oby.24336.accessed .
- Other sourcePhysiology & Behavior.Lowe MR, Butryn ML. Hedonic hunger: a new dimension of appetite? Physiol Behav. 2007;91(4):432-439. doi:10.1016/j.physbeh.2007.04.006.accessed .
- Clinical trialInternational Journal of Eating Disorders.Polivy J, Coleman J, Herman CP. The effect of deprivation on food cravings and eating behavior in restrained and unrestrained eaters. Int J Eat Disord. 2005;38(4):301-309. doi:10.1002/eat.20195.accessed .
- Other sourceCurrent Nutrition Reports.Meule A. The Psychology of Food Cravings: the Role of Food Deprivation. Curr Nutr Rep. 2020;9(3):251-257. doi:10.1007/s13668-020-00326-0.accessed .
- Clinical trialAnnals of Internal Medicine.Spiegel K, Tasali E, Penev P, Van Cauter E. Sleep curtailment in healthy young men is associated with decreased leptin levels, elevated ghrelin levels, and increased hunger and appetite. Ann Intern Med. 2004;141(11):846-850. doi:10.7326/0003-4819-141-11-200412070-00008.accessed .
- Clinical guidelineWorld Health Organization.Use of non-sugar sweeteners: WHO guideline (May 15, 2023).accessed .
- InstitutionWorld Health Organization.WHO advises not to use non-sugar sweeteners for weight control in newly released guideline (May 15, 2023).accessed .
- RegulatorEuropean Food Safety Authority (EFSA).EFSA completes full risk assessment on aspartame and concludes it is safe at current levels of exposure (December 10, 2013).accessed .
- RegulatorWorld Health Organization, IARC and JECFA (FAO/WHO).Aspartame hazard and risk assessment results released (July 14, 2023).accessed .
- InstitutionWorld Health Organization.Healthy diet (fact sheet, section on sugars).accessed .
- InstitutionMedlinePlus, US National Library of Medicine (NIH).Binge eating disorder (Medical Encyclopedia, reviewed April 19, 2025).accessed .
- InstitutionNational Institute of Diabetes and Digestive and Kidney Diseases (NIDDK, NIH).Eating, Diet, & Nutrition for GER & GERD.accessed .
- Official databaseU.S. Department of Agriculture, Agricultural Research Service.FoodData Central (per-100 g values for each food cited on the /en/foods/ pages).accessed .